ABOUT US

Built from firsthand responsibility.

Our experience building and growing rep organizations shapes everything about how we see and support the manufacturers and rep leaders we work with.

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We started GreySpace with a simple belief: this industry’s future belongs to those willing to challenge how it’s always been done.

WHY WE EXIST

What We offer

Building the next generation of rep groups.

The industry keeps asking where the next wave of rep talent will come from. We’re building it.

The industry needs more great rep groups. We're building them.

The contract furniture industry depends on strong rep organizations. Many are exceptional. But there isn’t a clear path for building more of them. Intentionally and at scale.

Manufacturers often choose from what’s available instead of what’s aligned. Ambitious rep leaders don’t always have the infrastructure, tools, or brand access to build something durable from day one.

The gap isn’t talent. It’s structure.

GreySpace exists to build that structure.

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Building the next generation of rep partnerships.

We don’t just place reps. And we don’t just broker introductions.

We work with manufacturers and rep leaders to build aligned partnerships from the ground up. Supported by proven infrastructure, modern tools, and ongoing strategic guidance from people who've been there.

The result isn’t just a signed agreement.
It’s a partnership designed to perform.

The future of this industry won’t happen by accident. It has to be built.

OUR TEAM

The team that's been in your shoes.

We've built rep organizations, managed manufacturer relationships, and navigated the same challenges our clients face every day. We're not consulting from the outside. We're building from experience.

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Shea Uebelhor

Manufacturer Focus

Co-founder of Level Reps, where he helped build and scale one of the industry’s leading independent rep organizations. At GreySpace, he leads and owns manufacturer relationships, working closely with brands to align strategy, reps, and market execution.

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Shea Uebelhor

Manufacturer Focus

Co-founder of Level Reps, where he helped build and scale one of the industry’s leading independent rep organizations. At GreySpace, he leads and owns manufacturer relationships, working closely with brands to align strategy, reps, and market execution.

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Cory Johnson

Rep Group Focus

Co-founder of Level Reps, where he helped build the firm from the ground up. At GreySpace, Cory focuses on developing rep organizations, strategic planning, reinforcing best practices, and helping rep organizations operate at a higher, more professional level.

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Cory Johnson

Rep Group Focus

Co-founder of Level Reps, where he helped build the firm from the ground up. At GreySpace, Cory focuses on developing rep organizations, strategic planning, reinforcing best practices, and helping rep organizations operate at a higher, more professional level.

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Travis Kern

Customer Operations

Responsible for the systems, platforms, and outbound work that turn insight into action. He focuses on building rep-specific tools and platforms that help manufacturers and rep organizations operate more effectively and scale with confidence.

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Travis Kern

Customer Operations

Responsible for the systems, platforms, and outbound work that turn insight into action. He focuses on building rep-specific tools and platforms that help manufacturers and rep organizations operate more effectively and scale with confidence.

BUILT WITH INTENTION

The right rep group.
By design.

Finding the right rep partner shouldn’t feel like a compromise. We help you install or build professionally run, performance-driven rep organizations designed around your brand and supported to grow.

Built for alignment

Every GreySpace-supported rep organization starts with your strategy, priorities, and growth goals in mind, so your brand receives the focus and attention it deserves.

Structured for performance

Experienced leadership, proven systems, and shared services from the builders of rep groups. Clear expectations. Clear visibility. Consistent execution.

Supported for the long term

We stay involved, offering mentorship, tools, and best-practice sharing that strengthen the manufacturer–rep partnership over time.

Built to grow with you

No guesswork. No wondering where you stand. Just accountable, growth-minded rep organizations built to scale alongside your brand.

No guesswork. No wondering where you stand. Just accountable, growth-minded rep organizations built to scale alongside your brand.


OUR PHILOSOPHY

We build with manufacturers and reps ready to grow. 

We build with manufacturers and reps ready to grow. 

We build with manufacturers and reps ready to grow. 

We started GreySpace with a simple belief: this industrys future belongs to those willing to challenge how its always been done. 

We started GreySpace with a simple belief: this industrys future belongs to those willing to challenge how its always been done. 

We started GreySpace with a simple belief: this industrys future belongs to those willing to challenge how its always been done. 

The right rep partnerships don't happen by accident. They take intentionality on both sides. Manufacturers need more than someone in their territory. Rep leaders need more than a line card. And both sides deserve a partner who stays invested in making the relationship work long after the introduction is made. 

The right rep partnerships don't happen by accident. They take intentionality on both sides. Manufacturers need more than someone in their territory. Rep leaders need more than a line card. And both sides deserve a partner who stays invested in making the relationship work long after the introduction is made. 

The right rep partnerships don't happen by accident. They take intentionality on both sides. Manufacturers need more than someone in their territory. Rep leaders need more than a line card. And both sides deserve a partner who stays invested in making the relationship work long after the introduction is made. 

We're passionate about creating that. We partner with manufacturers and rep leaders who are ready to rethink how they go to market. And we give them the structure, tools, and support to do it right. 

We're passionate about creating that. We partner with manufacturers and rep leaders who are ready to rethink how they go to market. And we give them the structure, tools, and support to do it right. 

We're passionate about creating that. We partner with manufacturers and rep leaders who are ready to rethink how they go to market. And we give them the structure, tools, and support to do it right. 

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Start a conversation.

Whether you're a manufacturer evaluating rep partners or a rep principal looking to grow, it starts with a conversation.

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Start a conversation.

Whether you're a manufacturer evaluating rep partners or a rep principal looking to grow, it starts with a conversation.

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Start a conversation.

Whether you're a manufacturer evaluating rep partners or a rep principal looking to grow, it starts with a conversation.

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GreySpace helps place, grow, and sustain the rep partnerships the drive growth for manufacturers.

Get the Insights

Research, strategy, and perspective for manufacturers and rep leaders building what’s next.

© 2026 GreySpace Ventures, LLC. All rights reserved.

Logo

GreySpace helps place, grow, and sustain the rep partnerships the drive growth for manufacturers.

Get the Insights

Research, strategy, and perspective for manufacturers and rep leaders building what’s next.

© 2026 GreySpace Ventures, LLC. All rights reserved.

Logo

GreySpace helps place, grow, and sustain the rep partnerships the drive growth for manufacturers.

Get the Insights

Research, strategy, and perspective for manufacturers and rep leaders building what’s next.

© 2026 GreySpace Ventures, LLC. All rights reserved.