Who we are
Built for open-line brands ready to grow.
We started GreySpace with a simple belief: this industry’s future belongs to those willing to challenge how it’s always been done.
We're passionate about creating meaningful change. We partner with open-line brands to rethink how they go to market, starting with one of the most important parts of the equation: rep groups.
Who we are
Built for open-line brands ready to grow.
We started GreySpace with a simple belief: this industry’s future belongs to those willing to challenge how it’s always been done.
We're passionate about creating meaningful change. We partner with open-line brands to rethink how they go to market, starting with one of the most important parts of the equation: rep groups.
Who we are
Built for open-line brands ready to grow.
We started GreySpace with a simple belief: this industry’s future belongs to those willing to challenge how it’s always been done.
We're passionate about creating meaningful change. We partner with open-line brands to rethink how they go to market, starting with one of the most important parts of the equation: rep groups.
Our Team
The team that's been in your shoes.
We’ve built rep groups from scratch and navigated the realities of go-to-market from every angle. Now, we bring that experience to help your brand grow with more clarity, strategy, and staying power.
Shea Uebelhor
Strategy and Growth
With over a decade of experience building and leading a high-performing rep group, Shea knows what it takes for reps to win in-market. He has guided organizations through growth, expansion, and change, equipping sales teams to deliver results from day one.
Lyle Wells
Strategic Partnerships and Market Development
Lyle blends strategic thinking with real-world operational know-how. Having decades of experience supporting industry organizations through territory expansion, dealer realignment, and strategic partnerships, he brings clarity and focus to every growth plan.
Travis Kern
Innovation and Operations
Travis has worked in and alongside rep groups and dealerships, giving him a deep understanding of both sides of the sales equation. He focuses on creating the processes, tools, and systems that give reps the bandwidth and visibility to prioritize growth.
Our Team
The team that's been in your shoes.
We’ve built rep groups from scratch and navigated the realities of go-to-market from every angle. Now, we bring that experience to help your brand grow with more clarity, strategy, and staying power.
Shea Uebelhor
Strategy and Growth
With over a decade of experience building and leading a high-performing rep group, Shea knows what it takes for reps to win in-market. He has guided organizations through growth, expansion, and change, equipping sales teams to deliver results from day one.
Lyle Wells
Strategic Partnerships and Market Development
Lyle blends strategic thinking with real-world operational know-how. Having decades of experience supporting industry organizations through territory expansion, dealer realignment, and strategic partnerships, he brings clarity and focus to every growth plan.
Travis Kern
Innovation and Operations
Travis has worked in and alongside rep groups and dealerships, giving him a deep understanding of both sides of the sales equation. He focuses on creating the processes, tools, and systems that give reps the bandwidth and visibility to prioritize growth.
Our Team
The team that's been in your shoes.
We’ve built rep groups from scratch and navigated the realities of go-to-market from every angle. Now, we bring that experience to help your brand grow with more clarity, strategy, and staying power.
Shea Uebelhor
Strategy and Growth
With over a decade of experience building and leading a high-performing rep group, Shea knows what it takes for reps to win in-market. He has guided organizations through growth, expansion, and change, equipping sales teams to deliver results from day one.
Lyle Wells
Strategic Partnerships and Market Development
Lyle blends strategic thinking with real-world operational know-how. Having decades of experience supporting industry organizations through territory expansion, dealer realignment, and strategic partnerships, he brings clarity and focus to every growth plan.
Travis Kern
Innovation and Operations
Travis has worked in and alongside rep groups and dealerships, giving him a deep understanding of both sides of the sales equation. He focuses on creating the processes, tools, and systems that give reps the bandwidth and visibility to prioritize growth.
What we do
We build the rep groups you've been waiting for.
Tired of picking the “least bad” option in a market that’s short on great, available reps? You’re not alone. That’s exactly why we created the Rep Accelerator Program (RAP).
Instead of hoping a legacy group can evolve or gambling on a startup with no support, we help you build a professionally run, performance-driven rep group from the ground up. Every RAP group is tailored to your brand, backed by proven leadership, and equipped with the structure, tools, and visibility today’s market demands.
No more guessing who’s working your pipeline. No more wondering if your brand is the priority. Just focused execution from reps who are built to grow with you. Not just cover your territory.
What we do
We build the rep groups you've been waiting for.
Tired of picking the “least bad” option in a market that’s short on great, available reps? You’re not alone. That’s exactly why we created the Rep Accelerator Program (RAP).
Instead of hoping a legacy group can evolve or gambling on a startup with no support, we help you build a professionally run, performance-driven rep group from the ground up. Every RAP group is tailored to your brand, backed by proven leadership, and equipped with the structure, tools, and visibility today’s market demands.
No more guessing who’s working your pipeline. No more wondering if your brand is the priority. Just focused execution from reps who are built to grow with you. Not just cover your territory.
What we do
We build the rep groups you've been waiting for.
Tired of picking the “least bad” option in a market that’s short on great, available reps? You’re not alone. That’s exactly why we created the Rep Accelerator Program (RAP).
Instead of hoping a legacy group can evolve or gambling on a startup with no support, we help you build a professionally run, performance-driven rep group from the ground up. Every RAP group is tailored to your brand, backed by proven leadership, and equipped with the structure, tools, and visibility today’s market demands.
No more guessing who’s working your pipeline. No more wondering if your brand is the priority. Just focused execution from reps who are built to grow with you. Not just cover your territory.
Why our work matters
Because growth is harder without the right reps.
We know most rep groups work their tails off. But not all are built to meet today’s market demands. As expectations grow, so does the need for stronger strategy, better tools, and more focused support.
That’s where the Rep Accelerator Program comes in. We help brands take control of their go-to-market strategy by building rep groups designed for performance, not just presence. With clear structure, shared goals, and modern tools, our groups don’t just represent your line, they help you grow it.
When reps have what they need to succeed, so do you.
Why our work matters
Because growth is harder without the right reps.
We know most rep groups work their tails off. But not all are built to meet today’s market demands. As expectations grow, so does the need for stronger strategy, better tools, and more focused support.
That’s where the Rep Accelerator Program comes in. We help brands take control of their go-to-market strategy by building rep groups designed for performance, not just presence. With clear structure, shared goals, and modern tools, our groups don’t just represent your line, they help you grow it.
When reps have what they need to succeed, so do you.
Why our work matters
Because growth is harder without the right reps.
We know most rep groups work their tails off. But not all are built to meet today’s market demands. As expectations grow, so does the need for stronger strategy, better tools, and more focused support.
That’s where the Rep Accelerator Program comes in. We help brands take control of their go-to-market strategy by building rep groups designed for performance, not just presence. With clear structure, shared goals, and modern tools, our groups don’t just represent your line, they help you grow it.
When reps have what they need to succeed, so do you.
How we work
Built to fit. Supported to grow.
Every RAP group is custom-built, but the foundation is consistent. We start with our experienced leadership, proven systems, and a market-specific strategy. Then we stay involved, offering mentorship, tech support, and best-practice sharing that grows with your brand.
We’re not just launching groups. We’re setting them up to thrive so your brand can too.
How we work
Built to fit. Supported to grow.
Every RAP group is custom-built, but the foundation is consistent. We start with our experienced leadership, proven systems, and a market-specific strategy. Then we stay involved, offering mentorship, tech support, and best-practice sharing that grows with your brand.
We’re not just launching groups. We’re setting them up to thrive so your brand can too.
How we work
Built to fit. Supported to grow.
Every RAP group is custom-built, but the foundation is consistent. We start with our experienced leadership, proven systems, and a market-specific strategy. Then we stay involved, offering mentorship, tech support, and best-practice sharing that grows with your brand.
We’re not just launching groups. We’re setting them up to thrive so your brand can too.
Why our work matters
Backed by industry insights.
We don’t just understand the market. We study it.
Our benchmarking surveys capture the voice of open-line brands representing nearly $2B in annual revenue. These insights are designed to shape your open-line strategy and keep every RAP group ahead of the curve.
Why our work matters
Backed by industry insights.
We don’t just understand the market. We study it.
Our benchmarking surveys capture the voice of open-line brands representing nearly $2B in annual revenue. These insights are designed to shape your open-line strategy and keep every RAP group ahead of the curve.
Why our work matters
Backed by industry insights.
We don’t just understand the market. We study it.
Our benchmarking surveys capture the voice of open-line brands representing nearly $2B in annual revenue. These insights are designed to shape your open-line strategy and keep every RAP group ahead of the curve.